Apple on Thursday disclosed its steepest quarterly decline in iPhone sales since the pandemic's outset, deepening a slump that's increasing the pressure on the trendsetting company to spruce up its products with more artificial intelligence.
The 10% drop in year-over-year iPhone sales for the January-March period is latest sign of weakness in a product that generates most of Apple's revenue. It marked the biggest drop in iPhone sales since July-September period in 2020, when production bottlenecks caused by factory closures during the pandemic resulted in a delayed release of that year's model.
