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Technology

Kevin Okemwa

Apple says 'there's no price Microsoft could pay' to make it ditch Google: "They offered to give us Bing for free"

Google Apple Bing Microsoft Best Buy Lenovo Amit Mehta HP Satya Nadella Tim Cook

Tim Cook.

What you need to know

Apple says there's nothing Microsoft could offer to get it to switch from Google to Bing as the default search engine in Safari.
The iPhone maker has listed Bing's poor search quality and inferior monetization capabilities as the main reasons it's maintaining the exclusive deal with Google.
Generative AI could reshape the search landscape, but the future is uncertain at best right now.

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