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TechRadar

Alex Blake

Apple says there are still 'lots of reasons' to buy Watch Series 9 without banned feature

Apple Tim Cook Masimo

The blood oxygen app on the apple watch 6.

The new year didn’t start well for the Apple Watch, as a patent dispute with medical tech firm Masimo forced Apple to disable its blood oxygen sensor in every Apple Watch Series 9 and Apple Watch Ultra 2 that it sells. For a company with so much money and power, that’s got to hurt.

But that doesn’t mean you should stop buying Apple Watches – at least, according to CEO Tim Cook anyway. In a new interview with CNBC (via AppleInsider), Cook said people shouldn’t hold back from splashing their cash on the company’s smartwatches. As the Apple CEO explained during the discussion, “There’s lots of reasons to buy the watch even without the blood oxygen sensor.”

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