
After making a lot of people very mad at it, Apple has apologized for a new advertisement and says it's scrapping plans to air the minute-long spot on TV.
The ad, called "Crush," is meant to emphasize the thinness of Apple's new iPad Pro, and features a pile of media devices and art-making tools, including cameras, a piano, and paint cans, being squashed into a thin film by an inexorably descending metal plate.