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PC Gamer
PC Gamer
Tyler Wilde

Apple says it's sorry for smushing musical instruments and art supplies to advertise its latest iPad

An arcade machine being crushed in Apple's controversial iPad Pro ad.

After making a lot of people very mad at it, Apple has apologized for a new advertisement and says it's scrapping plans to air the minute-long spot on TV.

The ad, called "Crush," is meant to emphasize the thinness of Apple's new iPad Pro, and features a pile of media devices and art-making tools, including cameras, a piano, and paint cans, being squashed into a thin film by an inexorably descending metal plate.

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