Hot off the heels of announcing an official release date of 2 February, Apple has now dropped the very first ad for its Vision Pro headset. And perhaps in an attempt to position it as a product as revolutionary as the iPhone, the spot strongly echoes the very first iPhone ad from 2007.
Titled Get Ready, the spot features a montage of movie clips depicting characters placing various forms of goggles, headsets or helmets over their heads. From Obi-Wan Kenobi to Iron Man, it's a veritable who's who's of eyewear-repping heroes (no villains here, Apple famously won't let the bad guys anywhere near its products – a shame since Darth Vader would have looked right at home in this helmet-heavy ad).
