NBA fans could soon have a new way to watch their favorite games with the TV and streaming deals for live games set to enter a whole new era at the end of the 2024/25 season. And according to one new report, Apple is among the companies that could be involved in the shakeup.
NBA games are currently shown via ESPN/ABC and TNT Sports and while the pair are thought to remain keen on retaining their rights, there is no guarantee that will happen. On Monday at 11:59 p.m. ET, the exclusive financial negotiation window between the NBA, ESPN, and TNT Sports will close and that will allow executives at other companies to get involved in proper talks. Those talks will include huge sums of money with Google and Netflix thought to have one eye on future NBA streaming rights. But there's one player waiting in the wings with pockets deeper than most — Apple.
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