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T3
T3
Technology
Carrie Marshall

Apple's taking it slow with the Vision Pro

Apple Vision Pro worn by man

It looks like Apple has taken a virtual reality check: according to a new report it has reduced its sales expectations for the Vision Pro dramatically downwards. The headset was initially expected to sell many millions of units, but Apple would now be happy with half a million. It seems that for now, Apple is okay with having the best VR headset even if it won't immediately be a best-seller.

That's according to the latest Power On newsletter from Bloomberg's Mark Gurman, who reports that Apple's initial sales expectations were in the high single-digit millions, but have since been revised downwards multiple times to around 400,000 or 500,000 units in the first year.

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