Apple’s Steve Jobs dealt with the 2008 financial crisis by investing his way through the downturn, instead of slashing jobs and budgets—2 years later the iconic iPad was launched

Steve Jobs presenting (Credit: Justin Sullivan/Getty Images)

• Apple co-founder Steve Jobs previously revealed how he dealt with the dot-com bust and subsequent economic downturns. Instead of slashing jobs or budgets, the late CEO prioritized “investing(ing) our way through the downturn”—and just two years after the 2008 financial crisis, Apple released the iPad. 

Economic uncertainty is a challenge for business leaders of all shapes and sizes, with even a slight indication of worry sending a company’s stock falling.