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Creative Bloq
Creative Bloq
Technology
Daniel John

Apple's new HomePod announcement is random to say the least

HomePod mini.

While it's Apple's product launch events that make the biggest splash, the company has a penchant for revealing new gear via a simple press release. Reserved for more iterative product refreshes, updates to the Apple Newsroom are still hungrily lapped up by fans. But the company's latest press release is raising eyebrows.

'Apple introduces HomePod mini in midnight' screams the latest headline on Apple's newsroom page. And if you think a press release sounds a little over-the-top for a single new colour for Apple's mini speaker, just wait till you see how it compares with  existing space grey version. (In the market for new gear? Check out the best Apple Prime Day deals currently available.)

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