When it comes to advertising, there are only a handful of brands known for their consistently iconic output. Up there with the likes of Nike and McDonald's is arguably Apple, whose 'Think different' ads remain cultural touchstones and among the best print ads ever. But the brand's latest billboard campaign had led some to suggest Apple's marketing has 'fallen off a cliff'.
Large print ads have been popping up across the US to promote Genmoji, one of the new Apple Intelligence features that lets users generate custom emoji via a text prompt. The playful, cartoonish style of the emoji themselves exactly what you'd expect from Apple, but when plastered on a billboard across the city, the whole thing starts to look a little juvenile – particularly when compared with iconic Apple ads of yore.
