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Fortune

Jacob Carpenter

Apple’s mixed-reality headset is coming. Here’s why initial sales might disappoint

Apple Mark Gurman Steve Jobs MingChi Kuo Tim Cook

(Credit: Justin Sullivan—Getty Images)

Sixteen years ago today, Steve Jobs stood before a Macworld Expo crowd in San Francisco and declared that “Apple is going to reinvent the phone.”

Apple and Jobs did just that with the iPhone, unveiled on Jan. 9, 2007. But in hindsight, it’s easy to forget that the iPhone wasn’t quite a smash hit from the start.

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