Advertising works. Good ads — print, or digital, or TV, or experiential marketing, or whatever — don’t just try to sell you a product. They sell a feeling, be it desire or inspiration.
There’s a reason iconic ads like Ridley Scott’s “1984” or TBWA\Chiat\Day’s “Think Different” for Apple or Budweiser’s “Wassup” TV spots are repeatedly referenced today. They bottle the zeitgeist and evoked (and continue to evoke) a certain vibe.
