When Apple updated the MacBook Pro family with M3, M3 Pro, and M3 Max processors in late 2023, we knew that hardware upgrades would soon be on the way for the company’s more mainstream products. And right on cue, Apple today performed a soft launch of its 2024 MacBook Air family with standard M3 processors on the 15-inch model (13-inch models continue with the M2 as standard, with an upgrade to the M3 available).
According to Apple, the M3 chip is 60 percent faster than the M1 MacBook Air, which was the first to adopt Apple Silicon. The company is still flogging its Intel-powered past, claiming that the new systems are up to 13 times faster than most potent MacBook Airs that used Core processors. It appears Apple is hoping customers using these systems will be tempted to take the plunge and upgrade to M3 power.
