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Technology
Oliver Haslam

Apple's iPhones are so good and last so long people aren't buying new ones as activations slump

IPhone 15 Pro with a titanium finish running iOS 17.

Amid a backdrop of turbulent smartphone sales around the globe and Apple's iPhone struggles in China, a new report has detailed the number of new phone activations across the United States — and it doesn't make for good reading if you're an Apple shareholder.

The report looked into new phone activations for the most recent quarter and notes that over the past four quarters, Apple's share of phone activations has fallen from 40% at its peak to just 33% for the 12 months that ended March 2024. 

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