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Tom’s Guide
Tom’s Guide
Technology
Tom Pritchard

Apple’s iPhone subscription plan may have been scrapped before it even launched — what we know

IPhone 16 family.

Over the past couple of years, we’ve heard rumors that Apple may launch its own iPhone subscription service. The idea was that users pay a monthly fee, which gets them access to the latest iPhone model a little more easily. But now it sounds like those plans may have been scrapped.

According to a report from Bloomberg, the plan was to “make owning an iPhone like subscribing to an app.” However, the project has apparently been “recently wound down,” with software issues and regulatory concerns getting the lion’s share of the blame.

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