Despite smartphone shipments growing 7.8% overall, Apple has seen an almost 10% drop in its iPhone shipments in Quarter 1 of 2024, causing many to wonder if this marks the start of a decline in Apple’s fortunes — especially since Apple’s attempts at building its electric vehicle have faltered and its AR ambitions have got off to a bit of a rocky start.
Many of us are left wondering where Apple’s future lies and what its next ‘big thing’ is going to look like. But I'm confident Apple has a plan, and it’s in the fields of AI, all-new devices, and robotics where its future lies.
