
For the first time in 13 years, Samsung is not the company that has the largest market share in the smartphone sector — Apple has pipped the Korean firm to the post with a “record high market share” according to the IDC. All this, even though customers bought fewer phones, with the market dropping by 3.2% over the course of 2023.
While Mac falters for Apple, the iPhone continues to be the company’s biggest strength, outselling up-and-coming competitors in the Chinese market.