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iMore
Technology
James Bentley

Apple's iPad revenue fell by 25% last year, but for one obvious reason

Two iPads side by side.

iPad sales have dropped significantly year over year, but things are expected to change for the better very soon with the potential launch of the next iPad. 

In Apple’s earnings call Thursday, an almost hour-long presentation going over sales figures and the expected results of the next year, Tim Cook revealed the sales of the iPad. In this, he talked about its unique strengths and accounted for why it has underperformed.

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