Get all your news in one place.
100's of premium titles.
One app.
Start reading
Creative Bloq
Creative Bloq
Technology
Georgia Coggan

Apple's Google deal just wiped out the competition

Siri on an iPhone.

Apple and Google just signed a deal that will see the latter's Gemini AI model powering future iPhones. Though Apple has been working on its own tech for some time now (Apple Intelligence), the consensus has been that the tech giant is far behind its competition (even the best iPhone for photography doesn't offer even close to the AI power of even Samsung models a few years old) – and this move cements that fact.

Currently, Gemini powers the Google Pixel range of phones, which is known for being pretty slick with its AI capabilities. It's likely Google will create a custom AI model for the iPhone that will power Siri, and the combination of Google's AI software and Apple's unparalleled hardware design means the iPhone's future dominance is secured.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.