Apple has had a rough couple of months, predominantly because of its flopped AI strategy, President Trump's stringent tariffs, and depressed iPhone sales. Compared to its competitors like Microsoft and Google, the iPhone maker can be considered a late bloomer in the AI landscape.
Tim Cook, the company's CEO, has often touted the "not first, but best" mantra, potentially referring to one of the key ingredients that has heavily contributed to its success. However, the same cannot be said about Apple Intelligence, the company's AI strategy unveiled at WWDC 2024.
