Building-sized shopping bags have been popping up in major cities, from New York to Paris, and this time it's not Ikea that's responsible. There's no name and no copy, but the simple design leaves no doubt as to who is behind the campaign, even if the logo's wrapped up with a festive bow.
Apple's already delivered an emotive animated ad for the festive season. Now the tech giant has followed up with a much more minimalist campaign in keeping with its design ethos to remind us that an Apple device can make a wonderful gift (see our pick of the best Apple deals to see what's on offer).
