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Motorsport
Motorsport
Sport

Apple’s Eddy Cue explains why it paid out for coverage of F1

With the news that Apple has won the battle for the United States live television rights for Formula 1, it might be easy to link the estimated $140million deal with the success of F1: The Movie.  

The highest-grossing sports movie of all time, the Apple Original film was a worldwide blockbuster success and was clearly a jumping on point for the company in its relationship with F1.  

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