Apple vs Apple was one of the most epic trademark battles in history. The Beatles' record label Apple Corps sued Apple Computer (now Apple Inc) in a series of legal disputes over almost three decades until the latter finally paid $500 million to settle and acquire Apple Corps' trademarks, allowing it to use the name and logo for music distribution via iTunes.
Given that history, it's not surprising that a lot of people are commenting on the apparent irony of the situation now that Apple Inc is suing Apple Cinemas. Apple (the tech company) says the cinema chain "knowingly and intentionally using the name Apple to sow confusion". But the tech giant doesn't operate any cinemas and only started making films relatively recently. So is it all Apple and oranges?
