In the end, Apple’s highly-anticipated AI announcements were very, well, Apple-y. You could practically feel that bite in the tech giant’s fruit logo as the company finally announced Apple Intelligence (how deliciously on-brand to take advantage of the technology’s initials), which Apple’s Tim Cook touted will be “personal, powerful, and private” and integrated across Apple’s app and hardware ecosystem.
Apple, of course, has always been all about being a protective “walled garden” that provides comprehensive security measures but also plenty of restrictions for users, and Apple Intelligence will be no different. But it is that very personal context of the user within the Apple landscape, combined with the power of generative AI, that makes Apple Intelligence something perhaps only Apple could really do.
