Meta is already miles ahead of the competition when it comes to the best smart glasses, but Apple is coming for its crown with a pair of display-less smart glasses to directly rival Meta's Ray-Bans, according to a new report from Bloomberg's Mark Gurman. In the latest edition of his Power On newsletter, he said the product is on track to hit store shelves in 2027 following a late 2026/early 2027 debut.
To stand out from competitors, Apple's leaning into its industry-leading design taste with a "higher-end build" that uses acetate, a more a “durable” and “luxurious” material than plastic, for the main body.
