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International Business Times UK
International Business Times UK
Technology
Callum Conway-Shaw

Apple's AI Advancements On Hold In Europe: Regulatory Hurdles Delay Launch

Apple CEO Tim Cook says the iPhone maker is investing in artificial intelligence it sees as 'integral' to nearly all of the company's offerings (Credit: AFP News)

Apple has announced a delay in the launch of its new artificial intelligence (AI) features in Europe, attributing the postponement to stringent EU regulations that require the tech giant to ensure interoperability with rival products and services. This setback highlights the ongoing tensions between Apple and European regulatory bodies over compliance with digital market rules.

Last month, Apple introduced its latest operating system, iOS 18, which includes a host of advanced AI features. Chief Executive Tim Cook unveiled the new "Apple Intelligence" services in partnership with OpenAI, marking what he described as the company's "next big step" into the realm of generative AI. The new features, designed to enhance user experience, were set to debut on the iPhone 15 Pro, iPhone 15 Pro Max, and iPad and Mac models equipped with the M1 chip and later versions.

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