Fashion is weird. So is brand loyalty, now I come to think of it, which Apple seems to be testing with its latest creation, the iPhone Pocket. Designed in collaboration with Issey Miyake, a brand based around the works of a late fashion designer of the same name, the iPhone Pocket is, Apple proudly declares, "born from the idea of creating an additional pocket".
Revolutionary stuff. It's also been inspired by the concept of "a piece of cloth", which is fairly obvious to see, as that's exactly what it looks like (via BBC News). The long strap version has also been priced at $230, a figure that has drawn much ire and ridicule from the online community. Quelle surprise, etc, etc.
