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Kiplinger
Kiplinger
Business
Louis Navellier

Apple's 100,000% Return Is a Result of Innovation, Brand Loyalty and Buybacks

Customers experience an AI smartphone iPhone 16e at an Apple store in Shanghai, China, March 2, 2025.

Editor's note: This is part seven of a 13-part series about companies whose shares have amassed 100,000% returns for investors and the path taken to generate such impressive gains over the long term. See below for links to the other stocks in this series.

The roots of Apple's (AAPL) success are attributable to so many important factors that it would require book-length treatment to give them all justice.

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