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TechRadar
John-Anthony Disotto

Apple's $1 billion AI gamble might be too late to tempt users back to Apple Intelligence

New Siri features infused with Apple Intelligence being demonstrated at Apple's Worldwide Developers Conference (WWDC) in June 2024.

As Apple draws closer to a $1 billion-per-year deal with Google to power Siri with Gemini, it’s got me feeling nostalgic for the initial Apple Intelligence announcement at WWDC 2024 and the promise of Apple AI.

Nearly 18 months later, and we all know about Apple’s AI situation; in fact, it’s been so publicly documented, delayed, and ineffective that, as it stands, Apple Intelligence is up there with the Apple Newton as one of the company’s worst ever products.

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