Apple's first personal computers based on its next-generation M3 system-on-chip may be unveiled as early as this October, according to Bloomberg's Mark Gurman, who tends to have accurate information from Apple's supply chain. If Apple follows its traditional launch patterns, it makes sense to expect the company to reveal inexpensive M3-based laptops and desktops first. Yet, this is speculation at this point.
Apple has scheduled a launch event in October, and based on past history, the company is set to introduce new Macs there, Bloomberg asserts. Given that Apple has just released numerous new Macs based on M2 Ultra and M2 Max system-on-chips, it is unlikely that the company will refresh its Mac Studio or even MacBook Pro with any new SoCs. Therefore, the company may well introduce new MacBook Air 13, Mac Mini, MacBook Pro 13, or even iMac (which has not yet gotten an M2 treatment) powered by shiny new M3 SoCs.
