Apple may be very much a consumer-targeted company. But during Apple’s most recent earnings call on February 1, 2024, Apple CEO Tim Cook revealed that the tech giant is focused on enterprise use-cases, as well. “When I look at what is coming out of enterprise,” said Cook on the earnings call, “it's some of the most innovative things I've seen come out of enterprise in a long time…. I think there's a nice opportunity there for Vision Pro, as well.”
Cook's statement may help explain why when Apple announced its first beta for visionOS yesterday, it also shared news that the upcoming visionOS 1.1 developer beta would support for MDM, or mobile device management.
