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Technology
Oliver Haslam

Apple realized Siri's failings after execs tested ChatGPT for themselves before refocusing the company on significant iOS 18 upgrades

Siri on iOS.

The rumors and reports of Apple bringing some key AI upgrades to the iPhone via iOS 18 later this year have been rumbling on for months, and as WWDC's June 10 kick-off edges ever nearer, we're starting to learn more about what's to be expected. We're also learning how Apple got to this point, a month away from what could be the biggest change to iOS in years.

We've been hearing of late that Apple is close to striking a deal with OpenAI that will see ChatGPT form the basis for some of the upgrades that are coming to the iPhone, and a new report suggests that it's the chatbot itself that convinced Apple that it was time to make changes. Siri was getting long in the tooth, and it needed a revamp. Apple AI may even offer that when it eventually releases.

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