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Bangkok Post
Bangkok Post
Business

Apple raises prices on Macs and iPads amid the AI boom

Apple Memory Tim Cook Artificial Intelligence New York
Shoppers try out Macs at Apple Iconsiam, Thailand’s flagship store, in March 2026. (Photo: Somchai Poomlard)

NEW YORK — Apple raised the prices of its Macs and iPads on Thursday, citing the soaring costs of memory and storage chips as the artificial intelligence (AI) boom has created a frenzy for the components.

Apple increased prices on some laptop and tablet models US$200 or more. A base model of the MacBook Pro, for example, now costs $1,999, up from $1,699. Apple’s entry-level laptop, the MacBook Neo, now costs $699, $100 higher than when it was unveiled in March.

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