
By now you’ll be very familiar with most, if not all, of the artificial intelligence, sorry “Apple Intelligence,” features it announced at its WWDC 2024 - but during the reveal, the company went to great lengths to talk about the steps it was taking to safeguard user privacy.
To back up Apple Intelligence, Apple introduced Private Cloud Compute (PCC). This cloud intelligence system extends Apple's security and privacy standards to cloud-based AI processing. PCC makes sure that personal user data sent to PCC remains inaccessible to anyone other than the user, including Apple.