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International Business Times
International Business Times
Business

Apple Profit Climbs But Sales Miss Expectations

Apple China Tim Cook Canalys Google OpenAI
Apple chief executive, pictured here at the 94th Annual Academy Awards, says its artificial intelligence technology is 'elevating' experiences in its lineup of devices (Credit: AFP)

Apple on Thursday reported its revenue was a whopping $124.3 billion in the year-end holiday quarter, but sales growth fell shy of market expectations as the iPhone faces stiff competition, particularly in China.

Apple logged $36.3 billion in profit in what chief executive Tim Cook called its "best quarter ever."

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