Apple has increased the prices of several MacBook and iPad models, with some devices rising by as much as $300 in the United States and up to £300 in the UK after warning that rising memory and storage costs linked to the artificial intelligence boom had become too expensive to absorb.
The new prices apply immediately across selected MacBook and iPad models in the UK and overseas. Apple said soaring demand for memory chips used in AI data centres had driven up manufacturing costs after the company spent the previous three quarters absorbing those increases instead of passing them on to customers.
