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Technology
Tammy Rogers

Apple Podcasts shows have found a new way to advertise in your mobile games, and it's working

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We’re all used to ads and paid promotions in the apps and the games that we play on our best iPhones — and thankfully, it seems like some podcasters are finding that they’re becoming more successful thanks to adverts baked into our mobile experiences.

According to Bloomberg, there are now ads that help gamers earn in-game items that advertise and direct users to different podcasts and other services: But how do they work?

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