Google is reportedly set to launch Pixel Sense along with the Pixel 10 later this year as a Pixel-only exclusive AI assistant. However, I'd go so far as to say that there is one company Google should license its technology, and it's not Samsung.
Despite releasing the first phone with an on-device assistant, Apple sat back and watched as Google Assistant and Amazon Alexa quickly surpassed Siri. While minor tweaks and "improvements" have been made over the years, Siri isn't anywhere near as reliable or valuable as Assistant and now Gemini. It reached a tipping point with iOS 18, as Apple announced it would be partnering with OpenAI to bring an enhanced version of Siri.
