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Tom’s Guide
Tom’s Guide
Technology
Tom Pritchard

Apple needs a Vision Pro-level risk for phones — and the iPhone 15 isn’t it

iPhone 15 Ultra concept

Throughout its history, Apple has had a habit of releasing products that you can describe as risky. Some of those products succeeded, like the Mac or the iPhone, while others were complete disasters, like the Lisa or the Newton. The Apple Vision Pro headset is another one of those risky products, and at this early stage we still don’t know which camp it will fall into.

Still, risks can be good, and it feels like Apple has been playing it safe for far too long. The iPhone is probably one of the best examples of that, particularly when you’re looking at the launch of the iPhone 14. Unfortunately, despite the changes we’re expecting to see with the upcoming iPhone 15 series, Apple still seems to be playing it safe for another year.

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