Apple will very likely, at WWDC 2023 on June 5, launch its first new product category in almost a decade – a piece of VR hardware – but it may be the wrong product at the wrong time.
I, like everyone else, am beyond excited to see what could be Apple's very first mixed reality (AR/VR) headset, possibly called the Reality Pro. Sure, it might cost $3,000 and be made of unobtainium (meaning no one will be able to buy one for six months or more), but for Apple to step into a new product category is major news for consumers, businesses (the core target for the headset, apparently), and competitors.
