When Apple announced the Vision Pro headset back in June, as part of the annual WWDC shenanigans, it also announced an eye-watering price. That $3,499 asking price shouldn't have been a surprise to anyone following along at home of course, with the rumors and leaks having telegraphed such a price for months ahead of time. But it still hurt, and Apple knows it.
The Vision Pro headset is the first of its kind in a lot of ways, and it's definitely Apple's first attempt at something that you put on your face. It's also pretty remarkable in the technology used and of course, it has Apple's splash of whimsy with that outward-facing display. But at $3,499 it's a niche product that developers might buy in order to build their apps. Tech writers looking to spend their company's money (it's for the job, honest) and of course early adopters who just can't help themselves will also jump on board. But everyone else? For those people, Vision Pro is the Mac Pro of the face — it looks great, and we all want one, but few will ever own it.
