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Technology
Stephen Warwick

Apple might be about to give AppleCare an AI boost — Company testing 'ChatGPT-like generative AI tool' called Ask to help advisors with queries

Apple AppleCare
Apple advisor in front of an iMac.

Apple is reportedly testing a new AI tool to help AppleCare support advisors with queries, according to a new report. 

2024 is expected to be a big year for Apple in terms of AI upgrades coming to both the hardware and software that the company will ship later this year. However, this latest report seems to indicate that Apple sees potential for AI tools that can help its business run more efficiently behind the scenes as well. 

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