As we’ve learned over a quarter-century of publishing the Fortune World’s Most Admired Companies list, a corporate reputation is a multifaceted concept. It includes the impression you make on casual observers by producing strong results. Then there’s the more intimate esteem you earn from customers, employees, and collaborators. Sweetest of all, there’s the respect you command from competitors when they have no choice but to acknowledge that you’re great at what you do.
Our list aims to capture all of these elements (see our methodology here). Our All-Stars list ranks companies by the acclaim they win from the wider business community, including those they do business with. Meanwhile, our individual industry rankings, available online, capture that third category, the standing each company holds among rivals in its own industry.
