Apple has considerable ground to make up on when it comes to implementing AI into its ecosystem. However, that could be ramping up to change, with the company currently in "active negotiations" with Google to license its AI models to bring its AI features into fruition.
While Microsoft has Copilot and the backing of the powerful OpenAI models that come with it, Samsung leans on Google to power much of its Galaxy AI catalog, and Google itself is stepping up its AI game with its latest Gemini multimodal AI, Apple is left with very little to show for its efforts.
