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International Business Times UK
International Business Times UK
Brian Yalung

Apple May Absorb Higher Chip Costs to Keep iPhone 18 Pro Price Stable Amid Market Pressure

Apple MingChi Kuo Jeff Pu Memory
The price of the iPhone 18 Pro may remain the same as the current generation. (Credit: Screenshot / Apple)

With the iPhone 17e now out in the market, attention shifts to Apple's next flagship models, the iPhone 18 Pro and iPhone 18 Pro Max. Potential customers are bracing for hefty price tags, something that appears imminent with the price of memory and chips surging in the market.

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