The next generation of Apple Silicon is already nearing production, according to Bloomberg’s Mark Gurman. The Apple-centric reporter was told by insiders that three distinct Apple M4 processors have been prepared. Interestingly, the new silicon is designed to revamp the Mac computer line with a new AI focus – addressing an IT industry trend where Apple is clearly lagging.
Gurman explains that Mac computers haven’t enjoyed the most buoyant sales in recent months. Machine sales saw a 27% drop in sales during the last fiscal year, and the tepid critical response to the new M3 computers was a sign that the move from M2 to M3 wasn’t enough to entice customers to part with their hard-earned cash.
