Apple (AAPL) has spent the last couple of years watching competitors make rapid advances in AI while it played safe. While rivals such as Microsoft (MSFT), Alphabet's (GOOG) (GOOGL) Google, Meta (META), and OpenAI rushed to launch advanced AI models and products, Apple appeared to have no clear AI strategies. Apple’s WWDC event in June gives a preview of the technologies that will shape future Apple devices and services. This year’s conference, in particular, carried more weight as investors were keen to find out if Apple had a credible AI strategy after being one of the biggest laggards in the AI race.
Let’s find out if Apple succeeded in impressing investors.