I'm not saying there are hard and fast rules that you have to stick to if you're one of the biggest and best streaming services on the planet, but it's always interesting when those rules get ripped up. We've rated Apple TV as the best pick for most people for multiple years running, now, but it's fair to say Apple doesn't always play by the same rules as everyone else.
Case in point – even though Ted Lasso's fourth season is already ongoing right now, with the first episodes available to watch, Apple's just dropped a trailer for the season. Sure, you might think it's a sort of "in the weeks to come" style thing, but really it's just a traditional season trailer with no real twist.
