New reports suggest that Apple could cease production of its Vision Pro mixed reality headset by the end of the year following lacklustre sales. The virtual and augmented reality headset, which allows users to create a private 100-foot cinema screen, has reportedly been met with a lukewarm reaction and underwhelming sales figures due to its high price tag and limited content offering.
Despite it launching outside of the US only earlier this year, the Vision Pro – which retails for £3499 / $3499 / AU$5999 – was billed as a revolutionary venture in Apple's product portfolio when it was announced in 2023, and it caught our interest thanks to its immersive movie watching capabilities. It was anticipated to bring a greater sense of immersion to the movie-watching experience, while also acting as a private home cinema that could be taken on the go. Its Micro-OLED displays (one for each eye) are also primed for movie watching, while Spatial Audio via AirPods should complete the immersive package when it comes to cinematic sound.
