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Android Central
Android Central
Technology
Michael L Hicks

Apple is making Samsung look good without even trying

Apple engineer Craig Federighi running in a WWDC 2022 livestream.

When I heard that Apple had reportedly scrapped its plans for "Apple Vision Lite" AR glasses, I was the furthest thing from shocked. Apple cancels projects all of the time, but more than being risk-averse, the Silicon Valley company has shown very little interest in the categories where it doesn't already dominate sales. And Samsung, which seems less afraid to experiment, will reap the benefits.

This is a conservative time for U.S. Big Tech. Not strictly politically — though most tech CEOs have paid homage to Trump — but rather that these companies keep laying off tens of thousands of employees in the name of "efficiency," typically those working on non-AI projects without a tangible, quick path to profits.

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